In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other facts concerning contemporary B2B advertising and marketing. We go over exactly how the acquiring journey is currently totally fragmented as well as the way that neighborhood structure can aid marketing experts r… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts regarding modern-day B2B marketing. We go over just how the buying journey is currently totally fragmented as well as the manner in which neighborhood building can assist marketing professionals take back control o… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and other truths regarding contemporary B2B marketing. We discuss just how the purchasing trip is currently entirely fragmented and the way that community structure can help marketers retake control of the discovery and demand gene… Read More

Mark Donnigan: It's going terrific, Ben. I am so satisfied to be here on your program.Ben: Absolutely. We're happy to have you on the show. Particularly offered the significance and the necessity of the topic we're mosting likely to be taking on throughout this conversation as well, which is one that I believe is truly under-discussed. One that cou… Read More